Marketing and Entrepreneurship

Marketing and Entrepreneurship

1 Sourcing of Livestock and Livestock Market

  1. Livestock Resource
  2. Goat
  3. Sheep
  4. Pig
  5. Poultry
  6. Buffalo and Cattle
  7. Judging and Grading of Livestock for Meat
  8. Marketing Concept
  9. Marketing of Livestock
  10. Transportation of Meat Animals

2 Marketing System-Rural/Urban

  1. Fresh Meat Marketing – Rural
  2. Fresh Meat Marketing – Urban
  3. Marketing of Processed Meat Products
  4. Marketing Channels
  5. Problems in Marketing of Meat and Meat Products
  6. Convenience Meat Products – A Fast Growing Market
  7. Measurement of Current Market Demand

3 Economics of Production

  1. Fresh Meat – The Raw Material
  2. Value Addition
  3. Core Cost Concepts
  4. Economic Formulations of Meat Products
  5. You Can Increase Cooking Yield
  6. Calculation of Production Cost

4 Policies and Programmes

  1. Food Processing in Tenth Five Year Plan
  2. Initiatives of Ministry of Food Processing Industries
  3. Strategies for Implementation of Policy
  4. Steps to Augment the Meat and Meat Processing Industries
  5. Establishment of Food Parks
  6. Slaughter Regulations
  7. Quality Control of Processed Meat Products

5 Development of Enterpreneurial Skills

  1. Who is an Entrepreneur?
  2. The Joy of being an Entrepreneur
  3. Traits of a Good Entrepreneur
  4. Entrepreneurship
  5. Entrepreneurial Skills
  6. Challenges Faced by an Entrepreneur
  7. Strategy to Develop Right “Mind Set” for Entrepreneurship
  8. Human Resource Development in Food Processing Industries

6 Preparation of Business Plan and Project

  1. Business Plan and its Purpose
  2. Inputs Required for a Business Plan
  3. Prepare a Work Plan
  4. Business Plan Outline
  5. Preparation of Project Report
  6. Project Evaluation
  7. Common Errors in Formulation of Business Plan

7 Resource Material and Finance

  1. Physical Infrastructure
  2. Plant and Machinery
  3. Meat-The Basic Resource Material
  4. Other Ingredients
  5. Finance
  6. Sources of Finance
  7. Financial Assistance from MFPI
  8. Financial Assistance from APEDA
  9. Investment Cost of Chicken Dressing-cum-Product Processing Plant

8 Setting up of an Enterprise

  1. Business Idea
  2. Business Opportunities
  3. Generation of Business Idea
  4. Evaluation of Business Idea
  5. Setting up of a Meat Processing Plant
  6. Construction of Meat Plant Building
  7. Purchase of Equipment
  8. Arrangement of Equipment in the Plant
  9. Application for MFPO License
  10. Major Constraints in Food Enterprise