Entrepreneurship and Marketing

Gain practical skills in entrepreneurship and marketing. From market assessment to pricing strategies and promotional techniques, learn how to turn your business idea into reality and thrive in competitive markets.

Entrepreneurship and Marketing

1 Being an Entrepreneur – What does it Involve?

  1. Becoming an Entrepreneur
  2. Need for Entrepreneurship
  3. Benefits of Self-Employment
  4. Who is an Entrepreneur?
  5. Setting Challenging Goal – Risk Taking
  6. Sensing Opportunities
  7. Entrepreneur and Economy
  8. Food Processing Business

2 Entrepreneurial Skills

  1. The Joy of Being an Entrepreneur
  2. What is Required to Be an Entrepreneur?
  3. Concept of Entrepreneurial Skill
  4. Understanding Entrepreneurial Skills

3 Developing Entrepreneurial Skill

  1. Right Mindset
  2. Strategy to Bring Desirable Changes in the ‘Mind Set’ through Training
  3. Locus of Control
  4. Achievement Motivation
  5. Achievement Planning and Business Goal

4 Business Idea – How to Get It?

  1. What is Business?
  2. Business Opportunity Identification and Assessment
  3. Sources of Business Idea
  4. Generation of Business Idea
  5. Evaluation of Business Idea

5 Market Assessment

  1. Concept of Marketing
  2. How to Assess Market for Any Business Idea
  3. What Constitutes the Market for Your Business Idea
  4. Market Size for Your Business Idea

6 What does Marketing Involve?

  1. Marketing Functions
  2. What is Marketing Mix?
  3. Marketing Mix – Product
  4. Marketing Mix – Price
  5. Marketing Mix – Promotion
  6. Marketing Mix – Place (Distribution)

7 Analysing the Competitive Situation

  1. Competitors Present in the Market
  2. Marketing Strategies vis-a-vis Competitors
  3. How to Understand the Strengths and Weaknesses of Business
  4. What are the Strengths and Weaknesses of the Competitors
  5. Special Features of the Product to Attract Customers

8 Preparation of the Business Plan

  1. Meaning of Business Plan
  2. Why a Business Plan is Needed?
  3. Inputs required for a Business Plan
  4. Preparation of Project Report
  5. Project Appraisal
  6. Common Errors in Formulation of Business Plan and Remedies

9 Arranging The Inputs – Finance And Material

  1. Finance: Meaning, Need and Types
  2. Sources of Finance
  3. Specialised Financial Institutions
  4. Evaluation of the Sources of Finance
  5. Material: Its Procurement and Important Considerations

10 Understanding the Components for Marketing

  1. Meaning of Marketing Mix
  2. Marketing Mix – Product
  3. Marketing Mix – Price
  4. Marketing Mix – Promotion
  5. Marketing Mix – Place

11 Product Consideration

  1. Product: Meaning and Significance
  2. Product Selection
  3. Product Mix Decisions
  4. The Concept of Product Lifecycle
  5. Branding and Packaging Decisions
  6. Differentiating and Positioning Products

12 Setting the Price

  1. Importance of the Pricing Decision
  2. Understanding the Basic Elements of Pricing
  3. What Should You Know About Costs?
  4. What Should You Know About Your Customers?
  5. What Should You Know About Your Competitors?
  6. Understanding Pricing Objectives
  7. Alternative Pricing Policies
  8. Putting Pricing in Practice

13 Developing and Managing Distribution

  1. Direct or Indirect Distribution
  2. Types of Intermediaries
  3. Implications of Using Intermediaries: Channel Levels
  4. Selecting an Appropriate Channel
  5. Physical Distribution Tasks: Distribution Activities and Logistics
  6. Issues in the Physical Distribution Process

14 Understanding and Managing Promotion

  1. What is Promotion and How Advertising Works?
  2. Components of the Promotion Mix
  3. Deciding upon the Promotion Mix
  4. Setting Advertising Objectives
  5. Deciding upon the Promotional Budget
  6. Selecting Appropriate Advertising Message
  7. Selecting Suitable Media
  8. Coordinating with Advertising Agency
  9. Role of Publicity in Promotion
  10. Role of Personal Selling
  11. Role of Sales Promotion
  12. Evaluating the Effectiveness of Your Promotional Effort

15 Performance Measurement and Control

  1. Meaning and Features of Controlling
  2. Procedure of Controlling
  3. Tools and Techniques of Controlling
  4. Ratio Analysis
  5. Cost Analysis and Control
  6. Credit Control System
  7. Budgetary Control
  8. Break-even Analysis
  9. Internal Audit

16 Managing Growth

  1. Meaning of Growth and Its Measures
  2. Need for Growth
  3. Growth Strategies
  4. Stages of Growth and Challenges Faced by Entrepreneurs

17 International Markets- Scope for Small Enterprises

  1. Knowledge about the Market
  2. Opportunities offered by the International Markets
  3. How to Enter International Markets?
  4. Export Concessions, Incentives and Promotional Measures
  5. Export Pricing and Export Documents
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